Real Estate Video Marketing A beginner's guide to DIY real estate video marketing! Every Realtor seminar and conference you go to today has at least one session dedicated to videos for real estate. Real estate video marketing isn't as difficult as it seems; sure it's a tad technical, and there's a cost associated with getting into it, but my listing agents tell me that their sellers adore it! Telling a seller that their home will be featured [...]
Write your own SEO content, or have someone else do it for you - here's my tips! Real Estate SEO content writing can be a tough task, especially if you don't particularly like the act of writing or you don't know much about SEO. But that's okay; there are a lot of ways to host great content on your website, blog and social media channels even if you don't want to write! You just have to know [...]
How to Hire Marketing Help The good, the bad, the ugly (and the contracts!) When it comes to hiring marketing help, there are two ways to go about it: you can hire a third-party company or consultant to do contract work, or you can hire an in-house person in a part-time or full-time position. Hopefully, I'll give you some great pointers for both scenarios, as I've done it both ways several times. If you're curious [...]
Cardinal Marketing Sins These marketing sins are the ones I see throwing kinks into most marketing plans. There are a lot of people telling you what to do when it comes to marketing, but I wanted to outline some of the biggest mistakes that I see. I call them "cardinal marketing sins" because being overly dramatic is kind of my thing. 1) No plan or strategy. If you think that your marketing is going to [...]
Real Estate Open House Ideas Real Estate Coach Tom Ferry got this "Mega Open House" thing trending, and it's awesome! I can't take any credit for this, I just want to share it because it gets me pumped up! Hopefully, you've been to a Tom Ferry conference or ten, so you've already stolen all of his real estate open house ideas, so you already know all about the mega open house and how it works. If [...]