If the term ‘retargeting’ is new to you, don’t worry, you’re not alone. Retargeting is a newer term for the real estate industry as a whole, but as it grows in popularity and becomes more common, who would you rather master it first? You, or your competitor?
If you’re been to a website recently, and now you feel like you keep seeing ads for it everywhere, you’re being retargeted. Here’s an article I wrote recently that may help you understand the concept, and understand how corporations are using it.
How Does Retargeting Work?
Anytime you visit a website, your internet browser is downloading small bits of data known as ‘cookies’ from that website, so that your browsing experience on that site is optimized. Retargeting allows those cookies to send signals to ad networks all across the internet, so that instead of seeing an advertisement for something that’s irrelevant to you, you could instead see an advertisement for the site you visited.