Some company’s real estate IDX websites cost over $5k up front just to build; and that doesn’t include the monthly maintenance fees! That’s because you’re paying true experts in the field; people who are top-level developers, HTML coders, and web design engineers, and their time doesn’t come cheap! The truth is, most real estate websites don’t need to be over-engineered, so you’re truly overpaying for level 10 experts to build a level 5 website. I know HTML and CSS, and I use my coding knowledge frequently for tweaks and customization, so there’s really no need to pay more.
It’s tough to be a new Realtor, or even a small brokerage, and pay a company $5k up front plus $2k a month for a website. It’s especially expensive if those monthly charges don’t even include any advertising! Those management fees are there to cover the web design company’s overhead: staff, office space, marketing, etc. The benefit of working with someone like me is that I have little-to-no overhead expenses. My company is just me and my assistant, and I work from my home office. If I need third-party support because of something special that my clients want, I use one of the experienced freelancers that I know and trust to get the job done without overcharging.
All of my fees and expenses are 100% transparent, and I never up-charge for materials such as graphics, themes, hosting, or software tools. I can provide receipts on everything that is purchased for your project, and my design fees are very reasonable.