Have you heard the word 'solopreneur' yet?  According to the Urban Dictionary, a solopreneur is defined exactly as the word would suggest: "An entrepreneur who works alone, 'solo,' running their business single-handedly. They might have contractors for hire, yet have full responsibility for the running of their business." "The typical solopreneur is easily tempted to become a work-a-holic, not feeling their work is ever done! They do the administrative tasks, marketing, customer service and service [...]

A list of 23 must-have songs to get business-minded professionals in an unstoppable mindset! Most of my blog posts are about lead generation, SEO, social media or some other helpful digital marketing tidbit, but I think that mindset is everything for business owners and working professionals, so today, I wanna share my favorite mindset correction device: music. I think we all have songs that pump us up mentally, or cheer us on when we need [...]

How to Hire Marketing Help The good, the bad, the ugly (and the contracts!) When it comes to hiring marketing help, there are two ways to go about it: you can hire a third-party company or consultant to do contract work, or you can hire an in-house person in a part-time or full-time position.  Hopefully, I'll give you some great pointers for both scenarios, as I've done it both ways several times.  If you're curious [...]

Cardinal Marketing Sins These marketing sins are the ones I see throwing kinks into most marketing plans. There are a lot of people telling you what to do when it comes to marketing, but I wanted to outline some of the biggest mistakes that I see.  I call them "cardinal marketing sins" because being overly dramatic is kind of my thing. 1) No plan or strategy. If you think that your marketing is going to [...]

Real Estate Open House Ideas Real Estate Coach Tom Ferry got this "Mega Open House" thing trending, and it's awesome! I can't take any credit for this, I just want to share it because it gets me pumped up!  Hopefully, you've been to a Tom Ferry conference or ten, so you've already stolen all of his real estate open house ideas, so you already know all about the mega open house and how it works.  If [...]

DIY vs Hiring an Expert in Digital Marketing There are many pros and cons of hiring a marketing expert to do your digital marketing for you, just as there are many pros and cons of learning many of the trades yourself.  I get asked time and time again to list the benefits of each, as well as the sacrifices involved.  There is no clear winner, the truth is that each person has different goals and sometimes, hiring [...]