Local Search Optimization Will Help Your Business

You’ve probably been searching for something on Google near you like a restaurant or maybe something like "Italian food" and the first results on Google's search is a map with a list of 3 to 5 Italian restaurants listed below it that are physically near your current location. That's called a Local Pack SERP Feature. If you have a business and your business listing does not show up in Google’s search results in that same [...]

How to Audit Your Website’s SEO – Step by Step Guide

I was prompted to write today's blog because of a client I have that has been completely taken advantage of by their previous website designer.  This client came to me requesting a new website, and when we really started talking about the current website, it became clear pretty quickly that something just wasn't right.  I took a look "under the hood" of the current website, and was somewhat stunned... and not in a good way. [...]

3 Quick Tips for Solopreneurs

Have you heard the word 'solopreneur' yet?  According to the Urban Dictionary, a solopreneur is defined exactly as the word would suggest: "An entrepreneur who works alone, 'solo,' running their business single-handedly. They might have contractors for hire, yet have full responsibility for the running of their business." "The typical solopreneur is easily tempted to become a work-a-holic, not feeling their work is ever done! They do the administrative tasks, marketing, customer service and service [...]

Motivational Music Playlist

A list of 23 must-have songs to get business-minded professionals in an unstoppable mindset! Most of my blog posts are about lead generation, SEO, social media or some other helpful digital marketing tidbit, but I think that mindset is everything for business owners and working professionals, so today, I wanna share my favorite mindset correction device: music. I think we all have songs that pump us up mentally, or cheer us on when we need [...]

Hiring Marketing Help

How to Hire Marketing Help The good, the bad, the ugly (and the contracts!) When it comes to hiring marketing help, there are two ways to go about it: you can hire a third-party company or consultant to do contract work, or you can hire an in-house person in a part-time or full-time position.  Hopefully, I'll give you some great pointers for both scenarios, as I've done it both ways several times.  If you're curious [...]

Cardinal Marketing Sins

Cardinal Marketing Sins These marketing sins are the ones I see throwing kinks into most marketing plans. There are a lot of people telling you what to do when it comes to marketing, but I wanted to outline some of the biggest mistakes that I see.  I call them "cardinal marketing sins" because being overly dramatic is kind of my thing. 1) No plan or strategy. If you think that your marketing is going to [...]

Real Estate Open House Ideas – Mega Open House

Real Estate Open House Ideas Real Estate Coach Tom Ferry got this "Mega Open House" thing trending, and it's awesome! I can't take any credit for this, I just want to share it because it gets me pumped up!  Hopefully, you've been to a Tom Ferry conference or ten, so you've already stolen all of his real estate open house ideas, so you already know all about the mega open house and how it works.  If [...]

DIY Digital Marketing vs Hiring an Expert

DIY vs Hiring an Expert in Digital Marketing There are many pros and cons of hiring a marketing expert to do your digital marketing for you, just as there are many pros and cons of learning many of the trades yourself.  I get asked time and time again to list the benefits of each, as well as the sacrifices involved.  There is no clear winner, the truth is that each person has different goals and sometimes, hiring [...]

Real Estate Video – Overcome Being Camera Shy!

Real Estate Video:  3 Ways to Overcome Being Camera Shy In a sales meeting with my team at RE/MAX, everybody says they're stoked to do some real estate videos.  The team is amped up: "Hell yeah I'll get in front of the camera!  What day?  Let's do it!"  Cut to filming day, and my team of boisterous, outgoing Realtors quickly turns into a team of sullen, quiet, sit-in-the-corner-and-mumble types.  What is it about a video camera [...]

Four Traits of a Good Digital Marketer

Four Traits of a Good Digital Marketer If you're thinking of hiring a full time marketing coordinator, I have a ton of advice for you.  For now, I'm going to name 4 traits that I think are important for digital marketers to possess.  The important thing to remember is that you don't want just any digital marketer; you want a good digital marketer. Times have changed, and marketing is not what it once was. Gone [...]